IntroductionIn a world where beauty standards can often seem unreachable and societal expectations overwhelming, e.fek.tiv beauty emerges as a beacon of authenticity and self-expression. Our brand transcends the conventional beauty narrative, focusing not just on ethical and pure beauty products but also on empowering individuals to celebrate their… Read More


In the world of hair care, the term "pre-poo" might sound like insider jargon, but it represents a powerful technique that can revolutionize the health and appearance of your hair. Short for pre-shampoo, pre-pooing involves applying a treatment to your hair before washing it with shampoo. This proactive approach helps to shield and nourish your hai… Read More